2026 City Trajectory

Explore detailed city profiles and compare DFW suburbs side-by-side.

Q2 2026 Reports Now Live

All 15 city reports have been refreshed with Q1 2026 data — AT&T's $1.35B Plano HQ, McKinney's airport nearing completion, market price corrections, and more. Paid subscribers can also access the Q1 2026 archive from any city report.

Compare Two Cities

See how any two suburbs stack up side-by-side

All Cities

Frisco

Mega-project hub, sports capital, maturing

Pop: 225K•$666K•8.8/10

Plano

Mature, corporate, highly-rated schools

Pop: 290K•$490K•8.5/10

Allen

Corporate destination, family-centric, experience hub

Pop: 112K•$499K•8.6/10

McKinney

Historic downtown, rapid growth, room to run

Pop: 202K•$444K•8.3/10

Prosper

New-build luxury, top schools, family-first

Pop: 43K•$790K•9/10

Celina

Explosive growth, new construction, rural roots

Pop: 52K•$485K•8.5/10

Coppell

Silver Line connected, top schools, mature

Pop: 41K•$580K•9.1/10

Southlake

Affluent, exclusive, Carroll ISD

Pop: 31K•$1311K•9.4/10

Colleyville

Quiet affluence, mature lots, GCISD schools

Pop: 26K•$1000K•9.2/10

Flower Mound

Lifestyle segmentation, lakeside, AAA fiscal

Pop: 81K•$596K•8.4/10

Richardson

Transit-connected, innovation hub, maturing

Pop: 118K•$469K•8.2/10

Carrollton

Transit mega-hub, diverse, value play

Pop: 133K•$431K•7.5/10

Irving

Urban, affordable, Las Colinas hub

Pop: 255K•$527K•6.8/10

Lewisville

Value play, transit-adjacent, retrofitting

Pop: 134K•$404K•7.2/10

Farmers Branch

Central location, affordable, DART access

Pop: 37K•$589K•7/10

Coming Soon

Addison

Urban vibe, no property tax, young professionals

Grapevine

DFW airport proximity, historic Main Street, tourism economy

Murphy

Fast-growing, Plano ISD zoning, family-focused

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