Sofee Deep Dives — fifteen cities, one thesis at a time. 2026 Edition. A census-grade field guide to Dallas–Fort Worth: investment theses, school breakdowns, risks, and 5-year outlooks.

Q2 2026 Edition Now Live

All 15 reports refreshed with Q1 2026 closings data, new development milestones, and updated risk assessments. Paid subscribers also get access to the Q1 2026 archive.

What's in every report

Investment thesis backed by city planning docs
Neighborhood-by-neighborhood breakdown
School district deep-dive with bond analysis
Infrastructure and development timelines
Risk assessment — what could go wrong
5-year outlook and long-term value map

Choose a City

Frisco

$19

Mega-project hub, sports capital, maturing

Pop: 225K·$708K·Schools: 8.8/10

Plano

$19

Mature, corporate, highly-rated schools

Pop: 290K·$480K·Schools: 8.5/10

Allen

$19

Corporate destination, family-centric, experience hub

Pop: 112K·$525K·Schools: 8.6/10

McKinney

$19

Historic downtown, rapid growth, room to run

Pop: 202K·$470K·Schools: 8.3/10

Prosper

$19

New-build luxury, top schools, family-first

Pop: 43K·$818K·Schools: 9/10

Celina

$19

Explosive growth, new construction, rural roots

Pop: 52K·$535K·Schools: 8.5/10

Coppell

$19

Silver Line connected, top schools, mature

Pop: 41K·$628K·Schools: 9.1/10

Southlake

$19

Affluent, exclusive, Carroll ISD

Pop: 31K·$1311K·Schools: 9.4/10

Colleyville

$19

Quiet affluence, mature lots, GCISD schools

Pop: 26K·$990K·Schools: 9.2/10

Flower Mound

$19

Lifestyle segmentation, lakeside, AAA fiscal

Pop: 81K·$639K·Schools: 8.4/10

Richardson

$19

Transit-connected, innovation hub, maturing

Pop: 118K·$478K·Schools: 8.2/10

Carrollton

$19

Transit mega-hub, diverse, value play

Pop: 133K·$410K·Schools: 7.5/10

Irving

$19

Urban, affordable, Las Colinas hub

Pop: 255K·$585K·Schools: 6.8/10

Lewisville

$19

Value play, transit-adjacent, retrofitting

Pop: 134K·$428K·Schools: 7.2/10

Farmers Branch

$19

Central location, affordable, DART access

Pop: 37K·$590K·Schools: 7/10