35-acre surf resort: 3-acre surf lagoon, lazy river, hotel, skatepark, movie theater, bowling, 700+ jobs
Sofee’s read
Speculative but exciting. Groundbreaking happened December 2025—this is real, not vapor.
What could happen
If it goes well
Cannon Beach opens mid-2027 and becomes the 'surf destination' for DFW. Dallas families drive 45 minutes for wave pools instead of 6 hours to the coast. The hotel fills on weekends. Restaurants and retail follow. East McKinney transforms from 'out there' to 'up and coming.' Property values in Prosper, Celina, and east McKinney rise 10-15% as the entertainment anchor draws foot traffic.
Watch out for
Surf parks are trendy but unproven at scale. BSR Waco works because it's a destination. Can a suburban McKinney location draw enough repeat visitors? If attendance disappoints, the hotel struggles, the restaurants close, and the $200M investment becomes a cautionary tale. East McKinney remains 'not quite there.'
What this means if you buy nearby
Surf in McKinney: A 3-acre surf lagoon with lazy river, plus hotel, movie theater, bowling, and skatepark. This is BSR Cable Park (Waco) meets Main Event. 300,000 annual visitors expected.
Jobs & Tax Base: 700+ jobs and $2B economic impact over 20 years. McKinney desperately needs entertainment tax revenue to offset residential property tax pressure.
Location: East McKinney, off US 380 near the airport. This area is transitioning from rural to suburban. Early buyers get in before the wave; late buyers pay the premium.
Where it stands
Development agreements executed
For this project, verify next
What is daily life like in 75070?
Cannon Beach touches this ZIP. The profile covers price, schools, commute and the honest tradeoffs.
Sources
Other McKinney projects
Timelines shift. Every figure carries a source and a verified date.