Firefly Park
217-acre urban village: Dream Hotel, 45-acre park, 18-story residential, Class A office, designed by UNStudio
$2.5B
2024-2035
Vertical construction, retail phase started Dec 2025
Wilks Development
Project Timeline
Originally as Frisco North/Oxbow
The Noc 187-unit building underway
Analyst Commentary
Design-Forward: UNStudio (Dutch architecture firm) designed this. The 18-story residential tower and Dream Hotel bring genuine urban density to Frisco—a first. This isn't suburban sprawl; it's intentional urbanism.
45-Acre Park: The centerpiece park is massive by Frisco standards. Think Klyde Warren vibes but suburban. If executed well, this becomes the gathering space for north Frisco.
Long Timeline: 2035 completion means a decade of construction. Nearby homeowners will live through dust, traffic, and noise. The payoff is distant.
This is a 2030+ play. Don't buy expecting immediate returns. The vision is compelling, but execution risk is real. If you're buying in north Frisco now, choose established neighborhoods (Richwoods, Phillips Creek) over new construction near Firefly Park. Let Wilks Development prove they can deliver before betting your equity on their timeline.
Analysis generated December 25, 2025