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Investment + Infrastructure

Fields

Frisco · Mixed-Use · Hunt Realty, Karahan Companies, Blue Star Land

2,544 acres: PGA HQ and Universal Kids Resort open, Fields West retail ($425M, 2027), 10,000+ homes

Sofee’s read

Fields has crossed from promise to proof. PGA Frisco and Universal are open, and Fields West is 75% preleased.

Investment

$12.7B

Timeline

2018–2035

Status

PGA and Universal open; Fields West 75% preleased and opening 2027

Affected ZIP codes

75033, 75034, 75035

What could happen

If it goes well

If The Fields hits its stride—Universal thrives, Fields West becomes the next Legacy West, and the residential communities fill with high-income families—this becomes the crown jewel of DFW suburbs.

What happens:

  • Property values in the immediate area could see 5-8% annual appreciation through 2030
  • The PGA Championships in 2027 and 2034 bring national attention (and buyers)
  • Frisco cements its position as the destination suburb for families who want amenities over acreage
  • Resale values for first-phase homes in The Preserve and Brookside could outpace the broader market significantly

Watch out for

The risk isn't total failure—it's overextension. $12.7B is a massive bet, and it requires sustained demand.

What could go wrong:

  • Universal underperforms (theme parks outside Orlando/LA have mixed track records)
  • Fields West struggles to attract tenants in a softening retail environment
  • The 10,000+ homes create a supply glut, pressuring prices
  • Traffic becomes so severe that the convenience advantage disappears

If this happens, you'd see slower appreciation, longer days on market, and the "premium" you paid at purchase taking longer to materialize. It's not catastrophic, but it's a correction.

What this means if you buy nearby

The Fields is reshaping what it means to live in north Frisco. PGA Frisco is operational, Universal Kids Resort opened July 1, 2026, and Fields West is 75% preleased with stores arriving through 2027. This corridor has moved from future potential to staged delivery.

Property Values: Homes in 75033 and 75034 already carry an amenity premium. Universal's opening removes one delivery risk, but buyers are still paying ahead of Fields West and much of the residential buildout.

Lifestyle: This is becoming one of Collin County's most amenity-dense areas. Golf, a family theme park, luxury retail and 10,000+ planned homes put more daily destinations nearby. The trade-off is traffic, especially around US 380 and the Tollway.

Schools: Fields falls under Frisco ISD, but the $1.08B bond failed in 2024. With thousands of homes coming, school capacity and rezoning remain real concerns. Verify the assigned campus before closing.

Where it stands

Announced
2018-12

PGA of America announces move to Frisco

Phase 1 Open
2022-08

PGA HQ, golf courses, Omni Resort open

ConstructionCurrent
2023-present

Universal, Fields West, residential underway

Phase 2 Open
2026-07-01

Universal Kids Resort opened

Phase 3 Open
2027

Fields West retail opens

Complete
2035

Confirmed tenants

Retailers (22)

Bloomie's (first TX location)Alo YogaArhausCrate & BarrelDesign Within ReachKendra ScottPottery BarnSephoraWilliams SonomaTravisMathewGorjanaJohnnie OMizzen & MainMarkham Fine JewelersSolidcoreFace FoundrieU Med SpaBoll & BranchEverevelululemonTecovasWarby Parker

Restaurants & dining (16)

Mastro's (first DFW location)North ItaliaMamanCulinary DropoutSixty VinesMexican SugarGreen Point Seafood & Oyster BarClaremontTommy Bahama Marlin BarNando'sShake ShackSweetGreenLa La Land Kind CaféAmorino GelatoFlower ChildSusieCakes

For this project, verify next

What is daily life like in 75033?

Fields touches this ZIP. The profile covers price, schools, commute and the honest tradeoffs.

Open ZIP profile

Sources

$12.7B of Frisco’s $21.0B tracked (60.4%)Frisco trajectoryAll Frisco projects

Other Frisco projects

Timelines shift. Every figure carries a source and a verified date.