Plano Deep Dive

Plano is no longer just managing its maturity — it's becoming the corporate command center of North Texas. AT&T's $1.35B global headquarters relocation to the former EDS campus is the proof point. That's 2 million square feet, 10,000+ jobs, and the single largest corporate HQ move in DFW this cycle. Combine that with a $3B+ mall-to-mixed-use redevelopment pipeline, a $700M AI data center breaking ground in East Plano, and a Dallas Stars arena proposal now headed to a November 3 venue-tax election — and the narrative shifts from "optimization" to "reinvention anchor." The horizontal expansion ended years ago, but vertical reinvestment is accelerating faster than anyone projected. The trade-offs haven't disappeared — older housing stock, a school district rightsizing, and the risk of buyers pricing in an arena before final agreements exist — but the capital pouring in signals that institutional money sees Plano's next chapter as bigger than its last one.